Tourism Development International has been appointed to prepare a Tourism Plan for Tipperary. The plan aims to action priority initiatives designed at maximising Tipperary’s tourism potential to both domestic and overseas visitors.

Key initiatives underway include the development of a branded heritage trail building on the county’s Unique Selling Proposition namely its significant built heritage including the iconic Rock of Cashel. Other initiatives include the implementation of a new website strategy and a plan for the development of new walking routes.

Festivals and Events

This week again underlined the importance of flagship festivals and events in underpinning the development of tourism at a national and regional level. The week long St Patrick’s Day Festival marks the start of the tourism season in Ireland. The capital Dublin and Ireland’s other cities and towns will offer a range of cultural activities and events to cater for tourists and residents (More information)

The ‘greening’ of landmark buildings in major cities were amongst the initiatives employed to promote this years St Patrick’s Day Festival. (More information)

Congratulations to our client Fáilte Ireland and the local organising committee on securing Galway’s place as the finish of the 2012 Volvo Around-the-World Ocean Yacht Race. Galway was selected from a shortlist of some of Europe’s finest cities including Amsterdam and Stockholm. The city made a huge impression on the event organisers when it hosted a stage in the 2009 race. Last year’s stage event generated tourism revenue of € 60 million. The finale in 2012 is likely to have a significantly greater impact in terms of visitors numbers and economic impact. (More information)