As governments grapple with the most challenging economic conditions since the 1930s, the question has to be asked as to where tourism features in their plans: Along with most other sectors of the economy, tourism and travel has been adversely affected as consumers alter their travel and vacation plans. Latest estimates from the World Tourism Organization (UNWTO) indicate a decline of 7% in international tourist arrivals and 10% in earnings in the first six months of 2009.