Market Research

Understanding the characteristics, preferences, attitudes and opinions of visitors and the travel trade is an important starting point for any tourism destination. Market Research can also assist in identifying new markets and in monitoring the performance of your tourism sector.

In view of the importance attached to market research by the company, Tourism Development International has established a dedicated TDI Research Unit. The TDI Research Unit is responsible for the primary and secondary research which underpins all consultancy assignments undertaken by Tourism Development International.

Using on-line research techniques, Tourism Development International has developed a number of dedicated research services. These include:

  • Tourism Barometer © 
  • Visitor Attractions Survey © 
  • Business Travel Monitor © 
  • Travel Trade Survey ©

In addition to the above, the TDI Research Unit also carries out the following research assignments on a regular basis

  • Visitor surveys 
  • Occupancy surveys 
  • Airline and ferry passenger surveys 
  • Rural tourism research 
  • Tourism industry research 
  • Special interest/activity tourism research 
  • Market share estimations 
  • Economic impact analyses
  • Employment surveys

ESOMAR Membership CertificateTourism Development International is a member of ESOMAR, the world organisation for enabling better research into markets, consumers and societies.



© 2024 Tourism Development International
  • Address: Fitzwilliam Hall, Fitzwilliam Place Dublin 2, Ireland  
  • Phone: + 353 1 2301665
  • Email:


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