Study on Tourism Product Development and Marketing Strategies in COMCEC Member Countries

Background:

The Standing Committee for the Economic and Commercial Cooperation of the Organization of Islamic Cooperation (COMCEC) identified tourism as one of the six areas of cooperation (along with trade, transport and communications, agriculture, poverty alleviation, and finance) to achieve its vision “to build a prosperous Islamic Ummah based on solidarity and interdependence, enhanced mobility and good governance”.

Project Objectives:

A key objective of the study was to increase awareness of tourism product development and marketing in 57 COMCEC member states and to identify the relationship between tourism product development and marketing.

Project Activities:

  • Identification of the conceptual framework for the tourism product development
  • Examination of the latest trends/current approaches concerning tourism product development and marketing strategies in the world
  • Principles to tourism product development and marketing
  • Toolkit and guidelines for tourism product development and marketing
  • Review of the current situation in the Member Countries regarding tourism product development and marketing the products
  • Evaluation of the potential of the COMCEC Region for developing new tourism products
  • Good/Best practices in the COMCEC Region regarding tourism product development and marketing strategies
  • Recommendations for developing tourism products and marketing strategies in the COMCEC region
  • Workshop

Project Outcome and Impacts:

Following an initial workshop to launch the report, the findings of the report have been communicated to COMEC members throughout the world.

Links:

Study on Tourism Product Development and Marketing Strategies in COMCEC Member Countries

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