Around the Globe, February 2015

By David Mac Nulty, Tuesday, 10th February 2015 | 0 comments

Tourism Development International's (TDI) February 2015 newsletter reports on how international
tourism has maintained a rate of growth above the average rate of global economic growth for the fifth year in a row.

We see how more and more governments around the world recognise the importance of tourism’s contribution to their economic growth.

We examine the importance of broadening the range and heightening the quality, of experiences offered by destinations and facilitated by travel suppliers in sustaining this momentum. 

The focus of this issue, then, is on Tourism Product Development, since it is the range of products and services available that lead tourists to choose one destination over another. Tourists are demanding things to do and see that meet all their increased expectations stimulated by electronic and other media – in other words “more and better”.

The challenge for destinations and travel operators is, first and foremost, to develop products and services that are in line with these expectations but also in order to stand out from their competitors to be innovative in designing their offerings and highly focused in communicating them to their target markets. 

Download a copy of Around the Globe February 2015

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