South Tipperary Tourism Implementation and Marketing Action Plan

(16 Mar 2010)

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Tourism Development International was appointed by the South Tipperary Tourism Company to prepare a Tourism Implementation and Marketing Action Plan for South Tipperary. The primary objective of this assignment is to support the Board of South Tipperary Tourism Company in the implementation of the Tourism Development Strategy 2008-2014.

The Development Strategy recognises that effective implementation of the Strategy can only be achieved by focused co-ordination between trade, local authority, LEADER partnership and community groups in order to develop and market a sustainable tourism product over the coming years.

Specific objectives of the plan are as follows:-

  • Define South Tipperary’s USP (Unique Selling Proposition)
  • Develop Bundles based on the USP (that will mesh with web) that will be presented to the market for the 2010 season
  • Support the board in developing “best practises” in presenting selected product bundles to the marketplace.
  • Support the board in identifying a method of enabling product providers to become more aware of what Tipperary has to offer the tourist and how product providers locally can support and promote each other.
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