South Tipperary Marketing Action Plan

South Tipperary   Client: South Tipperary Tourism Company




In June 2009, South Tipperary Tourism Company commissioned Tourism Development International to prepare a Tourism Marketing Action Plan. The assignment commenced with the research and a strategic exercise to identify South Tipperary’s Unique Selling Proposition. A range of trade and consumer marketing initiatives have been developed for implementation in 2010 in conjunction with Fáilte Ireland and Tourism Ireland.

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