Review of Tourist Board Marketing, India

   Client: World Tourism Organization (UNWTO)

Following a 15% decline in visitors to India, Tourism Development International was commissioned by the World Tourism Organisation to carry out a review of India Tourist Board Marketing Activity in the United Kingdom market.

The review identified that the advertising strategy employed in the United Kingdom was inappropriate for the target market segments in that market. As a consequence, the Tourist Board revised its U.K. marketing strategy with the primary emphasis being placed on India as a cultural holiday destination.

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