Review of Key Markets

1 Review of Key Markets.JPG   Client: Irish Ferries

 

 

 

Tourism Development International was appointed by Irish Ferries to carry out a review of key markets (France, Germany, Italy and Benelux countries). The objective of the review was to benchmark the Irish Ferries product against other ferries in Europe and carry out a critical appraisal of the marketing approach (including an appraisal of the effectiveness of general sales agents).

 

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