Client: Bord Fáilte, Irish Tourist Board

 

Tourism Development International undertook the preparation of Bord Fáilte’s national tourism development strategy as part of the Government’s National Development Plan process. The strategy recognises that landscape, heritage, culture, the environment, a relaxed lifestyle and a warm welcome will remain at the core of Ireland’s attraction to tourists.

However, the strategy stresses that the key to nurturing this attraction will be the need for a policy of sustainable tourism development involving local destinations and local communities. The preparation of this strategy involved an extensive consultation process and a thorough review of the market potential for the country and of particular regions within Ireland.