International Tour Operators Survey

   Client: Tourism Ireland

 

In May 2004, Tourism Development International was appointed by Tourism Ireland to undertake a survey of international tour operators in 8 key markets.

The objective of the survey was to obtain an insight into market perceptions and demand patterns in each market. The information (based on a sample of 200 interviews) was used as a key input in the preparation of Tourism Ireland's market segmentation analysis.
 

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