Client: Donegal County Council

Against a backdrop of Donegal’s on-going difficulty in keeping pace with national tourism growth, Donegal’s key tourism players came together under the umbrella of Donegal Tourism Ltd. in order to examine how best the county might maximise its tourism potential.

Having identified Festival and Cultural Events as an area with strong potential for growth, Donegal tourism appointed Tourism Development International as their on-going tourism advisors for the development of a 5 year Festival and Cultural Events strategy for the county.

The final plan which was prepared by Tourism Development International was successful in drawing down grant support of € 3.2 million.