Discretionary Business Tourism Barometer

Tourism Barometer  2002 2008 .JPG   Client: Northern Ireland Tourist Board



Approximately one in ten overseas business trips to Northern Ireland are ‘promotable’ (where the destination of the business travellers is discretionary). In September 2009, the Northern Ireland Tourist Board commissioned Tourism Development International to determine the volume of both domestic and international MICE tourism to Northen Ireland in total and individually under the following headings:-

  • International/ association conferences
  • Corporate meetings
  • Incentive trips
  • Trade fairs + exhibitions

The methodology is based on a supply-side survey conducted quarterly.

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