Client: UNDP, Government of Albania

Tourism Development International was appointed by the Government of Albania to prepare a Cultural Marketing Strategy and Action Plan for that country. The objective of the project was to provide technical assistance and support to the National Tourism Agency in the Ministry of Tourism, Culture, Youth and Sport.

The Cultural Marketing Strategy and Action Plan aimed to make Albania a more attractive destination for cultural tourism and strengthen Albania’s image abroad. In undertaking this assignment, Tourism Development International was drawing on the very rich and diverse cultural heritage of Albania’s seven past civilisations (including Illyrian, Greek, Roman, Byzantine and Ottoman), UNESCO World Heritage Sites at Butrinti, Gjirokastra and Berat, the Ruins of Apollonia and the Antigonea Archaeological Site.