15 |
Induction
Courses for New Agency Staff |
|
Course
Content:
|
Role
and Functions of a Tourism Agency
Overview of the International and Domestic tourism market
Tourism Marketing and Promotion
Sources of Statistical Information
Organisation of Tourism Infrastructure
Public and Private Sector roles in Tourism Marketing and Development
Tourism Markets and destinations
Access and aviation infrastructure
Distribution systems
Role of National Tourism Organisations
Environmental Issues
Legislation and Regulatory Framework |
|
Objectives:
|
To
gain a broad understanding of operational aspects of a National
Tourism Agency
Have a clear perception of the International Tourism Scene
Be aware of the fundamental impact of tourism on an economy |
|
Venue:
|
Ireland |
|
Documentation:
|
Programme
Manual |
|
How
to Apply:
|
Register
with Programme Administrator
(email, phone, fax or post details on contact
page) |