Tourism Development International has been appointed by the European Travel Commission (ETC) to undertake a Study on the Tourism Strategy of Europe's Main Competitors in Select Outbound Travel Markets.

The purpose of the study is to gain an insight into the tourism strategy of Europe's main competitors in select long haul markets.

The study consists of a detailed analysis of destination marketing strategies, a comparative analysis of Europe's main competitors' strengths and weaknesses, and an analysis of the reputation of tourism services in Europe vis-a-vis competitors based on Tripadvisor data.