Tourism Development International has been appointed by COMCEC – the Standing Committee for Economic and Commercial Co-operation of the Organization of the Islamic Co-operation to prepare a Study on Tourism Product Development and Marketing Strategies in COMCEC Member Countries. A key objective of the study is to increase awareness of tourism product development and marketing in 57 COMCEC member states and to identify the relationship between tourism product development and marketing. The study is investigating the latest trends and ‘best practices’ in tourism product development across the Islamic World.