The recent State visit to Ireland by
Her Majesty the Queen and President Obama have both been hugely successful. The visits have generated significant exposure for Ireland not only in the Ireland’s two main markets – Britain and the United States, but also in other countries. Media coverage of the events reinforced the core values that differentiate Ireland from many other destinations with the country’s unique blend of heritage, scenic landscapes, and friendly population very much in evidence.
The Queen’s itinerary included visits to a number of Ireland’s iconic attractions, Trinity College, Book of Kells, the Rock of Cashel and the Guinness Storehouse. These attractions play a key role in differentiating Ireland as a unique destination with a rich and varied cultural heritage. The Queen thoroughly enjoyed her visit to the National Stud and highlighted Ireland’s reputation as a world class destination for the pursuit of equestrian activities.
The visit of President Obama to Moneygall, Co.Offaly, reinforced the very deep connections between Ireland and the United States and the huge potential for increasing tourist visits from the Irish Diaspora.
The Government has moved quickly to capitalise on the considerable positive media exposure of these events. Recent initiatives to support tourism enterprises, reduce barriers to access and develop cultural attractions are to be welcomed. The European tourism professionals who attended the International Seminar on Tourism Product Development in Dublin on May 12th/13th, were also on a demanding schedule and may not have had an opportunity to sample Dublin’s delights. They were, however, given an insight into the ETC/UNWTO Handbook on Tourism Product Development, which has been prepared by Tourism Development International and is due for publication in the very near future.
Unlike the visiting dignitaries and seminar delegates, visitors from Presbyterian College, South Carolina had more leisurely itinerary which included exposure to most of Ireland's "must-see" attractions and a surprise on the eve on their departure. (More information)