Algarve Assessment and Product Development Action Plan for Hiking and Cycling

 

 

 

Client: ANA Aeroportos de Portugal

 

TDI was appointed by ANA Aeroporto de Portugal to carry out an Algarve Assessment and Product Development Action Plan for Hiking and Cycling.

The goal of the project was to contribute to the increase in the number of tourists attracted to the Algarve region by a new range of differentiated products in the off-peak season. The resulting Action Plan identified clear ways of improving the product and service design, service and experience delivery, communication and promotion, and distribution.

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